Dennis Trident 12m Photographs (Page 9)

The photographs and text below belong to Anthony Lui. You may set it as the wallpaper in your PC. However, you must seek Anthony Lui's permission and state the source before you place any of the pictures on the WWW or show it in public. Self-discipline is expected as I do not put my name in the pictures so as to retain its originality.

NWFB Contra-vision Advertisement promoting Route 18

Before introducing this bus, you should know something about the use of contra-vision overall advertisements on Hong Kong Buses. Around 1996, contra-vision technology was first introduced by Kowloon Motor Bus Co. Many overall advertisements have been out on air-conditioned buses. However, after the handover in 1997, the traffic division of Hong Kong Police Force found that contra-vision reduces the visibility of windows from the outside too much and banned the use of the technology on double-deckers.

In July 2000, the government would like to lift up the ban to make Hong Kong more attractive, as Singapore, Seville, Rome and many other cities have used contra-vision advertisements and attracted many visitors. 50 double-deckers of each franchised operator can have up to 20% of windows on the upper deck covered with contra-vision material.

New World First Bus put up its first contra-vision advertisement on Trident 1136 (HZ1562). The advertisement promoted its Route 18, an express route linking Kennedy Town (west end of Hong Kong Island) and North Point (east part of Hong Kong Island). the logo at the top of the page promotes NWFB Route 18 the "King of Shortcuts". The pictures below were taken on 12 August 2000 at Sau Kei Wan Terminus.

The English version of the advertisement is available on some other buses.

Right side advertisement:
North Point, Fortress Hill MTR, The Excelsor, Sun Hung Kai Centre, Central Plaza, The Landmark, Western Market, Kennedy Town (West Bound)
北角，炮台山地鐵站，怡東酒店，新鴻基中心，中環廣場，置地廣場，西港城，堅尼地城 (西行線)

Left side advertisement:
(East bound) North Point, King's Road, Wing Hing Street, Wan Chai Ferry Pier, Immigration Tower, City Hall, Jardine House, Kennedy Town
(東行線) 北角，英皇道，永興街，灣仔碼頭，入境事務大樓，大會堂，怡和大廈，堅尼地城

Rear side advertisement:
NWFB18
The King of Shortcuts
One step ahead of others going to the business districts on the Island

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Page created: 31 January 2001

Last updated: 8 July 2001